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DivvyWork.com, A New Way Of Thinking About Online Marketing


Let’s face it, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities are not rocket science. So why do your online marketing expenses look like a NASA line item? The reasons for these high prices are simple: a customer base that knows little of the industry and extremely high middle man markup charged by those with the knowledge and resources.

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The Web 2.0 Brands, Models, and Strategie

There are plenty of brands that define the Web 2.0 movement: Google, MySpace, Facebook, Flickr, Digg, Wikipedia, YouTube. Each of these brands is different in their approach. For example, Wikipedia remains a not-for-profit company that doesn’t allow advertising on the site. Google, on the other hand, is huge, publically traded company that has redefined online advertising for nearly everyone who operates a business online.

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Social Control

One element of Web 2.0 applications is their use of folksonomy to help categorize information. Folksonomy ultimately helps save money for the developer when users control the content they read, and also increases accountability. With more users online with greater control, those users will keep incorrect information in check in the interest of accuracy and fairness. Websites like YouTube and Wikipedia are heavily dependent on social control. In fact, the vast majority of content on these two websites is based on social control. Users are the ones who upload the content. Users will also tag and categorize the content so the data can easily be found by other users. When other users spot errors, obscene material, or information that is otherwise objectionable, the user has immediate control over the content and can change the problem information instantly without having to wait for a human editor. As a particular application grows more popular, the accuracy will presumably increase as more people correct mistakes within the content they read.

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Social Bookmarking

Sites like Digg, Del.icio.us, and Backflip allow registered users to store all of their bookmarks in one location online, which allows them to access their bookmarks from any place that has Internet access, regardless of the web browser they use. These sites also add customization and interactivity to this feature where users can post and make comments about popular links on the site. These sites are popular because users can customize and control their online experience by storing any of the many websites they see in a day, all in one place. Users also love this technology because they can share their bookmarks with others.

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Open Access and Sharing

One of the reasons that Web 2.0 is considerably improving the experience for the user is that the emphasis of Web 2.0 is making content highly accessible. Also, Web 2.0 is encouraging sharing among users, further solidifying the social nature of these new Web applications.

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Innovative Software

When the term “Web 2.0” was coined, the emphasis of the term wasn’t the Internet or even existing movements on the Internet, but more the software used online that would eventually drive the Web 2.0 movement. Without software, there would be no Web 2.0. New and innovative software is crucial for the development of more and better Web applications and new ideas that will draw in the interest of the Internet crowd and provide a fun, user-friendly, and social experience for anyone who wants to try.

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Online Press Releases

Today’s press releases – in addition to direct website access – reach the public through news distribution wires. News distribution wires provide marketing services for press releases. Examples of these distribution wires are 24-7pressrelease.com, U.S. Newswire, PRWeb, PrimeNewswire, Market Wire, and Business Wire. These wires utilize RSS feed, keyword optimization, social media tagging, and several other tools that directly connect consumers and the news media with press releases. Utilization of these tools allows companies, public relations firms, and websites to share information and data according to the emphasis and timing they feel appropriate. Blogs, chat rooms, forums, webpage postings, and online social groups are all essential tools for the successful distribution and control of information and establishment of relations and can all be utilized by creating modern, electronic, press releases.

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Online Press Release Services

In order to fully utilize the benefits of online press releases, using an online press release service is an excellent marketing tool. These companies distribute press releases to the media in order to maximize the distribution of the information. There are many online press release services, and each is unique in its cost, offered services, and quality. Depending on which company is used, the charges for these services can be nothing or thousands of dollars. The quality of the service does not necessarily correspond with the price, so a certain amount of research is necessary to choose the best service for an online press release.

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Press Releases

To most people, a press release is something the president, lawyer, or other public figure presents in front of TV cameras on the steps of a building of significance.  In reality, press releases come in all shapes and sizes, not just huge announcements.  Hundreds of thousands of press releases are issued every day and they range from pages of information to just a sentence or two.  Traditionally, press releases are stories regarding newsworthy information about a company or industry that are given to the news media as a way to keep the news media and public informed about the company.  Any piece of information that the company releasing the press release believes is of importance to the public is given to the media through a press release.  The information could be statistics about the company, information about an upcoming event, or product information.  Whatever the information is, the press release is a way for the company to try to make the information public.

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Customer-Friendly Content

Press releases, just like modern advertisements, have to compete for the public’s attention.  The length of time any form of media has to catch the attention of its viewer has drastically shrunk in the modern era.  If an advertisement, newsletter, or press release does not spark an interest in the viewer within a few seconds, the viewer is likely to move on to the next thing that does quickly grab his or her attention than to continue reading something that does not interest them.  Press releases must get to the point immediately and follow up with interesting information to keep the busy reader wanting to continue reading.

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