Entertainment Marketing and Media Forms
As quickly as technology changes the way that we view media, so must the marketing world adapt to the viewer’s preferences.� In terms of entertainment marketing, that can take several forms.� In one form, talent is used in a traditional marketing campaign to enhance the visibility of the product through celebrity recognition.� This also has the added value of building trust between a company and the public- given, this trust has not actually been earned by the company, but through the talent’s willingness to speak for and endorse the product, the trust given the talent by the public is transferred, at least in part, over to the company.
